In mid-May 2018, over 3 out of 4 people in Canada know what podcasts are and nearly half have listened to them. 25% of Canadians listen on a monthly basis.
These numbers have been consistently growing year over year and the half-year projection to mid-2019 has shown substantial growth in most categories over the 2018 numbers.
As you can see in the stats, over 50% of the people who listen to a podcast take at least one action after hearing a brand, product, or service when it’s been advertised on a podcast. In addition, podcasts have the lowest skip rate for advertisements. Together this means that podcasts have the best ability for you to ensure your audience hears your ad, and in a format that has a very high conversion rate.
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