Political Stripes with Bob Rae Podcast

THE AUDIENCE

We anticipate a large audience for the show, given that we are heading into a Federal Election cycle

WHAT DOES IT COST

Packages start as low as $1,000. Prices are on a per show basis with a minimum commitment of 5 episodes.

WHY PODCASTS

Over 50% of podcast listeners take at least one action after hearing a brand, product, or service advertised.

Bob Rae is bringing his experience and expertise in politics to the world of podcasting.

Every week, he’ll bring a unique perspective that only he can provide as a former Premier of Ontario, and the former leader of the Federal Liberal party. He understands both provincial and federal politics deeply and will be sharing a behind the scenes view perspective. The new podcast is call Political Stripes and will be launching in September 2019.

The initial run of episodes will be focused on the federal election and the issues and themes shaping the outcome. On the show will be other former leaders, pollsters, and expert in various fields to provide perspective and help to educate the listener, beyond the political spin. Beyond the federal election, Mr Rae will be focused on major issues facing Canadians today both at home and abroad.

If you would like to participate in sponsoring this show and ensure that your brand I promoted to a large and diverse Canadian audience, we have several available options.

The tone of the show is to be beyond partisan talking points and offer substantive conversations on issues. The show will be driven by heart to heart conversations with respected individuals on a wide variety of issues and topics. We anticipate a large audience for the show, given that we are heading into a Federal Election cycle and searches for information on Canadian politics will be at a high point.

Why advertise on podcasts?

You have 13 million potential Canadian listeners to reach with this marketing channel

In mid-May 2018, over 3 out of 4 people in Canada know what podcasts are and nearly half have listened to them. 25% of Canadians listen on a monthly basis.

These numbers have been consistently growing year over year and the half-year projection to mid-2019 has shown substantial growth in most categories over the 2018 numbers.

What’s even better than the pure potential audience, is how they interact with the channel.

As you can see in the stats, over 50% of the people who listen to a podcast take at least one action after hearing a brand, product, or service when it’s been advertised on a podcast. In addition, podcasts have the lowest skip rate for advertisements. Together this means that podcasts have the best ability for you to ensure your audience hears your ad, and in a format that has a very high conversion rate.

How can you participate

Current rate card for sponsorship

50% Share of voice sponsorship $2,500.00
25% Share of voice sponsorship $1,250.00
30 second in episode ad read $1,000.00

Included in the Political Stripes Advertising package

Consulting on ad copy development
15 second ad on Political Stripes
Logo inclusion on the podcast listing in Apple Podcast, Google Podcast, etc.
Logo inclusion on the shows blog for each episode
Logo inclusion and brief offer description in the email marketing for the show
Logo inclusion on social media posts advertising the show

All prices are on a per show basis with a minimum commitment of 5 episodes.

Let’s schedule a time to speak about this unique sponsorship opportunity and see how it can fit into your 3rd and 4th quarter marketing plans

Contact Robert to get started by filling out the email forms or at: rrock@itwc.ca or by phone - 416-999-7345

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